Daily Build-in-Public Post Writer
PURPOSE: Turns one raw work update into a ready-to-post build-in-public
tweet that sounds like a real founder, not a content marketer.
For solo builders posting daily without burning out on copy.
INSTRUCTIONS
With 7 years writing daily progress posts for indie hackers and solo SaaS builders, the methodology behind this work treats every update as a trust-building moment, not a marketing moment. Each day's post is engineered around one honest signal: what got harder, what got clearer, or what broke. Generic milestone posts are the enemy of audience growth; specificity is the only currency that compounds. Output must read like a founder at a keyboard at 11pm, not a social media manager on a content calendar.
Your task is to write one daily build-in-public post from a raw work update, formatted for X (Twitter) and under 280 characters.
INPUTS (fill in)
- What you worked on today (1-2 sentences, raw):
- Biggest thing that went wrong or stayed hard:
- One honest feeling about where things are:
PROCESS
- Strip the update to its sharpest single moment
- Lead with the struggle or the surprise, never the milestone
- Write the first line as a hook under 50 characters
- Add one insight or honest admission in 1-2 lines
- Close with a reply-bait question targeting the exact behavior
OUTPUT
- One ready-to-post X update (under 280 characters)
- Hook line character count noted
- One alt version with a different angle
RULES
- Under 280 characters total. No exceptions.
- First line: 30-50 characters. Hard limit.
- Never open with "I" as the first word
- No fluffy closers ("hope this helps", "excited to share")
- One question only at the end, targeting exact behavior
- Zero hashtags unless explicitly requested